Navigating brands through the pr process.
By bridging the gap between a brand and a publicist, Salut Communications educates clients on the high standards they should require of their pr team; creating a results-driven 
culture of trust and understanding.
Blending logic and creative thinking

Salut Communications is a strategy consultancy that unlocks client opportunity through activations, events and media. Balancing the brand literacy and expertise of in-house, with the flexibility and network of agency.

CAPABILITIES

    • Develop holistic, tailored creative strategies that aim to solve unique client brand and business goals 

    • Unlock growth opportunities by analyzing media performance and consumer insights to identify trends and inform strategy 

    • Design calendar of engaging programming, partnerships, events and activations, with an emphasis on revenue-driving 

    • Cultivate strong relationships across diverse sectors, including lifestyle, food and beverage, fashion, sports and media to leverage for corporate partnership pitches

    • Ensure consistent, compelling and on-brand messaging across all consumer touchpoints 

    • Support the development of internal innovations pipeline by placing emphasis around tentpole events and new openings/products 

    • Serve as the lead for key communications moments; directing external teams to execute media plans 

    • Identify and media train brand spokespersons for expert inclusion in top-tier outlets, positioning in industry-leading news, trends and features

    • Monitor in-the-moment global current events, redirecting communications strategy as needed to ensure a successful, yet thoughtful execution

    • Work with cross-brand teams to develop strategies with actionable solutions that solve business growth, awareness and equity challenges 

    • Contribute to the development of overall business with new markets and audiences 

    • Assist leadership teams in charting long-term growth strategies, ensuring brand is investing marketing resources in impactful ways 

    • Bridge logic and creative thinking to establish brand as successful thought leader in sector 

CAPABILITIES

  • Hire, onboard and manage a PR team that is aligned with Salut’s expert knowledge of top-tier standards and realistic results

    Act as the intermediary and first line of communication between client and PR team

    Lead as a key advisor, educating on timing and PR ‘best-practices’ to ensure predetermined metrics and goals are achieved

  • Function as an external Chief Communications Officer, advising on the planning and execution of a comprehensive and personalized communications strategy

    Determine achievable and strategic short and long term communication goals

    Identify timely editorial angles to ensure clients are being included in industry-leading news and trends

  • Ideate and secure goal-oriented creative marketing opportunities that work in tandem with PR

    Define venue programming, with an emphasis on revenue-driving events and activations

    Support on-and-off site events; advise on the planning and execution (guest list, food & beverage partners, RSVP tracking, corporate sponsors, photographer)

  • Approve pending media opportunities, seasonal messaging, etc.

    Advise monthly PR + Marketing strategy

    Join bi-weekly standing calls between client and PR team

    Review reporting and share reporting templates with publicist, as needed including: Meeting Agendas + Call Recaps, Press Clips, Media Opportunities, Monthly Reports, Shot lists 

ABOUT

MADISON FISHMAN

Madison Fishman is a Strategy Consultant with over a decade of experience in the telling of client stories within the food, beverage, art and design communities. Based in NYC, Fishman is passionate about creatively bridging the gaps within a brand’s preceding communications strategy. She holds a WSET Level II with Distinction Award in Wines and is a licensed sailor.

Her drink of choice is a negroni, salut!

MADISON FISHMAN

Madison is a strategic Communications Consultant with a decade of experience in the telling of client stories within the Food & Beverage, Lifestyle and Art & Design communities. At Salut Communications, Fishman acts as the bridge between a brand and a PR team; ensuring an open line of literacy, efficacy and accountability. She holds a Level II Award in Wines with Distinction from WSET and is a licensed sailor.

Her drink of choice is a negroni, salut!