Navigating brands through the pr process.
By bridging the gap between a brand and a publicist, Salut Communications educates clients on the high standards they should require of their pr team; creating a results-driven 
culture of trust and understanding.
Navigating brands through the pr process

Salut Communications is a scalable creative consultancy that develops tailored and purposeful strategies in the hospitality and design spaces. Balancing the brand literacy and expertise of in-house, with the flexibility and network of agency.

CAPABILITIES

  • Ideate and execute strategy of creative B2B and B2C marketing opportunities that achieve client goals and work in tandem with PR

    Design calendar of engaging venue programming, with an emphasis on revenue-driving events and activations

    Support on-and-off-site events, advising on the planning and execution (i.e.: guest list curation, food & beverage partners, RSVP tracking, photography)

  • Identify opportunities for external sponsorships that aim to financially support client events, while raising brand equity and awareness

    Manage A&P budget and identify realistic and impactful opportunities to activate

    Leverage extensive network of creative professionals to pitch and secure sponsorship opportunities

  • Create and execute a comprehensive, tailored communications strategy that outlines short and long lead pitch angles

    Write evergreen brand language to be used for media and consumer communications

    Secure media placements in top-tier outlets that ensure clients are included in industry-leading news, trends and features

    Act as bridge between client teams and audience, establishing that all consumer-facing communications are on-brand and on-strategy

  • For clients looking for a large-scale and global impact, Salut Communications to function as a C-Suite Officer, hiring and leading an external PR team to execute a predetermined strategy

    Approve confirmed and pending media opportunities, messaging, and pitch angles

    Review monthly reporting to ensure metrics and goals are being achieved

CAPABILITIES

  • Hire, onboard and manage a PR team that is aligned with Salut’s expert knowledge of top-tier standards and realistic results

    Act as the intermediary and first line of communication between client and PR team

    Lead as a key advisor, educating on timing and PR ‘best-practices’ to ensure predetermined metrics and goals are achieved

  • Function as an external Chief Communications Officer, advising on the planning and execution of a comprehensive and personalized communications strategy

    Determine achievable and strategic short and long term communication goals

    Identify timely editorial angles to ensure clients are being included in industry-leading news and trends

  • Ideate and secure goal-oriented creative marketing opportunities that work in tandem with PR

    Define venue programming, with an emphasis on revenue-driving events and activations

    Support on-and-off site events; advise on the planning and execution (guest list, food & beverage partners, RSVP tracking, corporate sponsors, photographer)

  • Approve pending media opportunities, seasonal messaging, etc.

    Advise monthly PR + Marketing strategy

    Join bi-weekly standing calls between client and PR team

    Review reporting and share reporting templates with publicist, as needed including: Meeting Agendas + Call Recaps, Press Clips, Media Opportunities, Monthly Reports, Shot lists 

ABOUT

MADISON FISHMAN

Madison Fishman is a Strategic Communications Consultant with a decade of experience in the telling of client stories within the food, beverage, art and design communities. Based in NYC, Fishman is passionate about creatively bridging the gaps within a brand’s preceding communications strategy. She holds a WSET Level II with Distinction Award in Wines and is a licensed sailor.

Her drink of choice is a negroni, salut!

MADISON FISHMAN

Madison is a strategic Communications Consultant with a decade of experience in the telling of client stories within the Food & Beverage, Lifestyle and Art & Design communities. At Salut Communications, Fishman acts as the bridge between a brand and a PR team; ensuring an open line of literacy, efficacy and accountability. She holds a Level II Award in Wines with Distinction from WSET and is a licensed sailor.

Her drink of choice is a negroni, salut!